When you’re looking to open a new account with a bookmaker what should you watch out for? Do you prefer a trusted name that you recognise from the physical betting shops on the high street? Perhaps you’re swayed by heavy TV advertising or sponsorship while a tempting opening offer for new customers can often be enough to persuade potential new account holders.

Those Offers

The vast majority of outlets will produce a promotion targeted solely at new customers and some of these can be very generous indeed. Typically, a matched deposit will let you have a free bet offer and this could give you up to 50GBP to play with or possibly even more.

Those deals can naturally be very tempting but before you sign, make sure that the bookmaker will continue to give you value for the life of your account. Are there ongoing promos such as enhanced odds offers or money back on losing bets if a certain set of circumstances apply? The best bookies continue to provide offers beyond that opening incentive.



It’s important to feel that you can trust your bookmaker and that’s why some of the oldest names around such as Coral, Ladbrokes and William Hill will always be popular. Establishing trust is vital but while other outlets such as bet365, Paddy Power and 888sport, - more could be find here - , can’t match their rivals for longevity, they are just as trustworthy.

Liquidity and fair play are important to every online bookie so don’t ignore some names, simply because they are less familiar.

Best Prices

In any area of consumerism, we’re all looking for the best deals and that ethos should also apply when selecting a bookmaker. Once again, that opening offer could quickly prove to be worthless if you are getting poor odds for your sporting markets but how do you know that you’re being given the best value?

Fortunately, while there are comparison sites for virtually every area of the household budget – insurance, fuel etc – you can also compare odds on line. It’s very unlikely that your chosen provider will offer the best price on every single bet but by using this type of comparison site, you can see if they compare favourably across a range of markets and this will give you confidence that you’re getting a good deal.


Other Factors

There are some additional factors that are important to different customer groups. For example, the ability to choose between a range of funding options could help you decide between providers.

Not everyone prefers the traditional bank transfer or debit card so the availability of e-wallet options such as Paypal or Skrill could prove to be crucial.

In addition, other account holders will place customer service as a high priority and a bookmaker with a choice of methods, including a 24/7 chat operator, is likely to get their business.

Finally, if you’re still stuck for ideas then the honest, impartial UK bookmaker reviews will consider each of the factors listed above and hopefully, they will help you to get a better idea as to who deserves your business.

Place your Grand National bet with these bookies:

  1. Betfred
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  4. Victor Chandler
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